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The web site coffeeshop.thestorehouse.co.uk states the following, "The Storehouse Coffee Shop is Skegnesss newest coffee shop." I noticed that the webpage said " Situated on the North Parade end of the seafront, The Storehouse boasts a vibrant large capacity coffee shop in luxurious furnishings and is just a stones throw from the beach." They also said " The Storehouse is the place to be to drink fantastic fresh coffee made by our trained Baristas while you relax from Monday to Sunday and it wont cost you the earth either. Alongside our extensive coffee menu we also offer a variety of specialist teas." The meta header had Skegness as the first optimized keyword. This keyword is followed by church, new day, and christian which isn't as important as Skegness. The other words coffeeshop.thestorehouse.co.uk used was worship. storehouse is included but could not be viewed by search engines.